For the launch of the Galaxy S8, Samsung wanted to focus on the features and apps that make it so powerful. This extensive project included strategy and messaging, spots, tabletop assets and web pages for five key products.
Product photography was created to highlight key features and benefits. These still and video assets were designed to be flexible and work in a wide variety of executions.
Online, each page was built with rich visuals that demonstrated the simplicity and utility of the product.